Drawing inspiration from the concept of ‘chasing rainbows’ the philosophy of Chasing Bow is to create a boutique wardrobe in a super friendly environment where women can come and play, swoon, dress up and find that completely perfect outfit that makes them feel absolutely amazing, of course!

Since opening in March 2009, they have been working to showcase an eclectic and diverse combination of Australian designers, a hand-picked selection of their favourite New Zealand and International labels and also their own in-house label, Beau in the Woods (featuring prints by Australian landscape photographer Col Ellis of Gallery Twenty Seven). The on-line boutique was launched in December 2010 (due to the begging of our shoppers from interstate and overseas!)

In-store and online they focus very much on the educational aspect of styling, talking to the customers about the individual designers, the fabrics and finishes of the garments, and helping them with current and foreseeable trends and how they can work those into their wardrobe.

Australian favourites such as Amber & Thomas, Therese Rawsthorne, Gary Bigeni, Marnie Skillings, Anna&Boy, Nathan Smith, Gary Bigeni hang on the racks alongside international labels such as Sretsis, Kloset, Juliette Hogan, Ruby, FINE and Kathryn Wilson.