Via Alley is a curator for all things well made, well intentioned and imaginative.
Via Alley is defined through Japanese gadgets, objects and toy cameras and have since broadened their horizons into a full-fledged love for fashion labels, accessories and footwear.
They are home to local and international labels such as IDEA International, Powershovel, MOTZ, Mercibeaucoup, Tsumori Chisato, Rittenhouse, Ne-net, Whyred and more.